BEYOND Design: The Business & Mindset Podcast for Designers & Creatives

Freelance Designer Loneliness: Why Community Beats Another Course

Nelett Loubser - Creative Entrepreneur Since 2010 - Designer, Creative Business & Mindset Mentor Season 1 Episode 26

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0:00 | 21:07

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Nobody talks about the real loneliness of freelancing. Not the Pinterest version — laptop, coffee, living the dream. The real version. Where you read the same client email five times and wonder if you're being difficult, or if you should just drop your price because shame, you need the work.

In this episode, I want to talk about something most designers carry quietly: the weight of doing everything alone. The pricing decisions, the client conversations, the small wins nobody celebrates with you, and the hard days nobody sees.

Because here's the truth — you can be talented and still need people. You can run your own business and still need someone to say, "Breathe. You're not crazy. This is normal."

We talk about why community matters more than information right now, what real creative support actually looks like (hint: it's not 284 unread messages in a WhatsApp group), and why independence has been made to look a little too glamorous in the freelance world.

This one is honest. It's real. And if you've been feeling lonely in your creative business lately, I think you need to hear it.

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SPEAKER_00

I don't think people understand how lonely freelancing can be until they're actually in it. And I don't mean the cute version, you know, the Pinterest Instagram version, where you see laptops open, coffee next to you, a pretty desk, soft music or living the dream. I mean the real version. Sitting alone with a quote open, or reading the same client email five times, or wondering if the price that you have to give is too high or too low, or if you are being difficult, or if you should just say yes because shame, you need the work. I'm talking about those real moments where you have done the design, you have done the thinking, you have made something that you believe is very strong, and then one email comes in and suddenly you are questioning your whole career. Not dramatic at all, I know, but it's normal. A Tuesday in every creative business. And I think that's the part we don't always talk about enough. We talk a lot about freedom, freedom and freelancing. The freedom to choose your clients, the freedom to work from home, the freedom to build your own thing, the freedom to not sit in traffic every morning with a takeaway coffee. And yes, that freedom we have as freelancers, it's beautiful. There's also silence that comes with it. And sometimes that silence is lovely, and sometimes that silence starts kind of answering you back. Sometimes it sounds like, am I doing this right? Is everyone else better than me? Why does this client not understand? Should I charge for this? Or do I sound rude? Is my work good enough? What if I mess this up? And because you are alone in this space, those questions can become very loud. Not that freelancing is terrible, because freelancing has been one of my life's biggest gifts. I want to talk to you in a real way because we can love something and still admit that some parts are hard. And I think for many designers, the hard part is not always the design. It is the carrying of everything alone, the thinking alone, the decision making alone, the pricing done alone, the client conversations alone, the mistakes you carry alone, and the little wins also alone. The moments where you need someone to say, okay, breeze, you are not crazy, this is normal, because sometimes that is all we need. Just a little validation. And I'm not talking about a help in ten steps plan. Not another download. Not another video you say for later, and never watch because life happens. Sometimes you need another creative person to look at the situation and say, No, you're not being difficult, you are being clear. Or yes, send that quote. Or don't drop your price just because they asked once. Or this concept is strong, you might just be tired. Oh my goodness, that last one, we all need that person just to look at something from a different viewpoint. Because sometimes the work is not bad. You are just tired and you don't have perspective anymore. You have stared at it too long. You have overthought it. You have made tea three times and still not made the decision. You have zoomed in and out of the same layout until nothing makes sense anymore. This is where I think community matters so much. Because yes, we need information. Of course we do. I love learning. I love a good cause. I love a template that saves my brain from becoming scram just scrambled eggs. But information these days, that's not the missing piece. The missing piece is support and value. Sometimes the missing piece is also just perspective. Sometimes the missing piece is a safe place to ask small questions. The questions that don't always feel big enough for a coaching call, but they are still sitting on your chest. Questions like how do I reply to this client? Do I charge extra for this? Is this feedback clear or is the client just confused? Should I add one more option? Is this logo strong enough? Am I undercharging? Am I overexplaining? Do I sound professional? Do I sound rude? Do I sound desperate? Do I sound like I know what I'm doing? And I want to say this gently. Most designers do know what they are doing. But they have been working alone for so long that they no longer trust their own voice. And that breaks my heart. Because you can be talented and still need people. You can be experienced and still need to ask a question. You can run your own business and still need someone to say, I've been laid too. And honestly, I think we have made independence look a little too glamorous, especially in business. This idea that you must figure everything out alone. That if you ask for a question, you are not professional enough. That if you need support, you are not ready. That if you want community, you are somehow less serious. Listen, you're only as good as your support system. So no, all of that is nonsense. The right people don't make you dependent, they make you stronger. They remind you of what you already know when fear makes you forget. And I see this in my own life. I have a small WhatsApp group with creative moms. It's nothing fancy. There's no big brand behind it, there's no strategy, there's no welcome to Model 1. It's just a group of women who are creative, who are mothers, who are working, who are building businesses, who are trying to fit school runs and deadlines and supper and client emails into the same week without losing themselves completely. We meet every two to three months. Every time we get together, I walk away feeling lighter. Not because all my problems are solved. They are not. The emails are still there, the work is still there. The children still need things five minutes after you sit down to work. Life is still life. But something shifts. My shoulders drop because I remember I'm not doing this alone. We ask questions, we send ideas, we share opportunities, we help each other with design critique. We say, no, man, that client is asking too much. Or maybe just explain it differently. Or this is actually good, you are just overthinking it. And sometimes we just laugh because freelancing can humble you. One minute you feel like a professional business owner, and the next minute you are Googling how to say no nicely in the email. And the next minute you are Googling how to say no nicely. And that's the thing. We need places where we can be honest about this because you only see other designers online, and it can look like everyone is booked, polished, confident, laughing, scaling, thriving, glowing, drinking green juice, and kind of living in a Pinterest board. Behind the scenes, most people are trying. Most people are figuring it out. Most people have moments where they think, surely I should be father by now. And I think community helps us tell the truth. Not in a complaining way, but in a groundling way. A way that says, this is hard, but I'm not the only one. This client situation is messy, but it can be handled. The season is slow, but it does not mean I'm failing. This quote scares me, but I sent it anyway. This feedback hurts, but it does not define my work. That is what community gives you perspective. And perspective is everything in creative work because design is personal. I know we say don't take it personally. And yes, we must learn that. We cannot collapse every time someone asks for change. We cannot make every comment about our worth. We cannot treat every can you make the logo bigger like a personal attack on your soul. But also, we are not robots. We put thought into the work, we put taste into the work, we put our experience into the work. We put years of looking, learning, feeling, trying, failing, and noticing into the work. So when you are alone, everything can feel heavier than it needs to be. One client email can feel like a verdict. One rejection concept can feel like proof that you are not good enough. One quiet month can make you question your whole business. And this is where good community can pull you back to the truth, not flatter you, not tell you everything is perfect, not hype you up with empty words, but help you see clearly. There is a big difference between support and noise. A real community is not just people shouting, you've got this. While you are drowning in the admin, a real community says, Let's look at the quote, let's read the email, let's see what the client actually asked, let's separate the emotion from the decision, let's make a plan. Let's not make fear the business manager today. That is useful. That is the kind of support creatives need, because so much of freelancing happens in small moments. Not the big dramatic moments, the small ones, the moments before you send the quote, the moment before you follow up, the moment before you say no, the moment before you increase your price, the moment before you stop giving away extra work for free. The moment before you trust your own design decisions, those moments shape your business. And these moments are easier when you have people around you who understand the weight of them. Because your husband can love you, your friends can love you, your mom can think everything you do is magic and beautiful. But sometimes you need another designer, someone who understands why one sentence from a client can sit in your body for three hours, someone who knows how it feels when a client says it shouldn't take that long. Someone who understands that design is not only making things pretty, it is the thinking, it is the problem solving, it is translating, it is carrying the client's goal and the audience's need and the business strategy and the deadline and the budget and the emotions of the room. And that's all at once, and then still making it look effortless. That is why I think designers need community. Not because we are fragile, because the work is full and we are human. So I also want to say something here. Community does not mean you must be in everyone's business all day. It does not mean more noise. It does not mean another group where you open your phone and there are 284 messages and suddenly you need a second coffee and just to go lie down to get through it all. That's not what I mean. A good community should not drain you. It should steady you. It should make you feel less alone, not more behind. It should give you room to ask, listen, share, learn, and also go back to your work. We still have families, we still have lives, we still have bodies that need rest. We still have our face that needs quiet time. We still have laundry and deadlines and dinner. The strange mystery of why everyone in the house needs you the minute you open your laptop. So I'm not talking about noisy community here. I'm talking about an honest community. The kind where you can show up without performing, the kind where you don't have to pretend you have everything sorted, the kind where everyone can say, I'm struggling with pricing, and nobody makes you feel small. The kind where a younger designer can ask a basic question and not be made to feel stupid. The kind where an experienced designer can admit, I still get nervous sending big quotes. Because we do. Let me be honest, we all do. Experience does not remove fear, it just gives you more evidence that you can survive it. And sometimes you need to borrow someone else's evidence until you have your own. That's what good creative people do for each other. They remind each other. You have handled hard things before, you can handle this too. Send the quote. Keep the boundary, ask the question, don't disappear from your own business. You are allowed to take space here. And maybe that is the part I love most. Community helps you take up space. Because when you are alone, it is very easy to shrink, to charge less, to explain too much, to soften every email until your boundary has no backbone. And to say yes when your whole body is saying no. To think one difficult client means you are difficult. To think needing support means you are not cut out for this. But the right people help you stand a little straighter. Not louder, just clearer. And I think that is what so many designers need. Not more shouting into the void. Not more panic. No, just more clarity, more courage, more practical, real support and value. More of this is how I would handle it. Try and see if it works for you. More of you are not alone in this. I went through the same thing. And yes, this is very much the heart behind what I am building. But I don't want this episode to feel like a sales pitch because it is not the point. The point is wherever you are, find people. Find your people. Maybe it is one designer friend. Maybe it is a small WhatsApp group. Maybe it's a mentor. Maybe it's a mentorship. Maybe it's a local coffee date once a month. Maybe it is someone you can send a voice note to and say, can I just talk this through quickly? But don't build everything in isolation. You were not made for that. And especially not as a creative. Creative work needs reflection. It needs conversation. It needs eyes, it needs space. It needs people understand that this business is not just invoices and logos and deadlines. It is also confidence, it's doubt, it's money, it's emotion, boundaries, it's faith. And learning to trust your own voice while still staying teachable. That is a lot to carry alone. So maybe this episode is your small reminder, you don't need another folder full of resources before you are allowed to move. You don't need to know everything before you start acting like a business owner. You don't need to figure out every client situation on your own. Sometimes the next brave step is just asking. Asking someone to look, asking someone to listen, asking someone how they would price it. Asking someone to remind you that one hard day is not your whole career. Because freelancers don't only need more information. We need places where we can be brave together. And I really believe that. The right community will not take your power away. It will help you use it. It will help you grow without becoming hard. It will help you learn without feeling stupid. It will help you build without pretending. It will help you remember that you are not behind just because you are still figuring things out. We are all still figuring things out. Even the people who look very sorted. Especially them sometimes. So today, maybe just ask yourself, where am I carrying too much? And where am I carrying too much alone? Where do I need perspective? Where do I need one honest creative conversation? And who are the people who make me feel steady and not small? Start there. Not with a big plan, just there. One message, one coffee, one honest conversation, one place where you can say, This is what I'm dealing with, and not feel embarrassed. Because that is where things begin to shift. Not always in the big dramatic moments. Sometimes it shifts in the voice note, the reply, the me too, the send it, the you're not crazy, the I've been there. And maybe that is what community really is. Not a crowd, not noise, not another thing to manage. Just people who help you come back to yourself. And if you have been feeling lonely in your creative business lately, please hear me when I say this. It does not mean you are failing. It means you are just human. You are allowed to need people. You are allowed to want support. You can be independent and still be supported. You can be strong and still need a soft place to ask. You can be the designer, the business owner, the grown-up in the room, and still sometimes need someone to say, breathe, you've got this. Now reply to that email. That is the kind of support I want more creatives to have. Not perfect, not fancy, just real. And honestly, sometimes real is exactly what keeps us going. So thank you for being here. You're not alone in this. If you are interested in learning more about community, what I am building, please visit the link in the show notes. Beyond Design Membership. You can also go to consaice.com slash membership. The wait list is open. It's going to be built a space like this, where it's real, true, value-based community with two courses of mind that you will be part of the monthly fee. One is the business side of design, and the other one is how to think like a designer. It will be part of the monthly fee that you pay together with the community. So while you learn or get info, you can implement and ask. And while you do your own business, you can implement and ask. It's going to be a beautiful space launching this year still. So please be part of the wait list. And we'll talk again soon. I'm so happy you've been here. So see you soon. Bye.